Keyword Research: Words People Actually Use in Search

Keyword research is essential for search engine marketing (SEM), which drives people to your business when they search online. You may know that keyword optimization is pivotal for both organic search engine optimization (SEO) and paid advertising. But, you may not realize that the words you think people type into the search engines aren’t always the best keywords for your business.

Response Interactive doesn’t assume which words will drive people to your site. We’ve found some surprising results while researching terms for hundreds of businesses over the past decade. What people type to find legal help is a great example. When a person gets in an accident, they might need a lawyer; so you’d think they type in a search for lawyers. Yet, in most states, they search for an “attorney.” The first surprise is the key term, and the second is that people type in different words depending on where they live. Therefore, it’s crucial that we uncover the right keywords, especially in highly competitive markets like law.

The Right Keywords Drive Traffic & Save Money

Regardless of your industry’s competitiveness, knowing the words people use to find your services, products, industry and competitors online is the foundation for SEM. The Response Interactive team uses a mix of industry tools to provide strategic keyword optimization of site, content, images, and anything you want web crawlers to index so people can easily find you.

The right keywords:

Drive quality traffic to your site and directory pages
Get your business in the top page of organic search results
Lower costs of pay-per-click (PPC) advertising campaigns
Generate content ideas for blogs, whitepapers and pages

Understanding the Online Rewards of Great Keywords

If you’re wondering how keywords can save you money in paid advertising or get you indexed, it’s really about using best practices. Google algorithms reward businesses that give searchers exactly what they’re looking for, whether in organic results or ads. Those rewards include higher-ranking pages and less expensive ad clicks. Wewill explain this science as we work together and use these best practices to get results – increased leads and sales.

Curious about the best keywords for your business? Contact us and we’ll get answers.

Colleen is an excellent technical resource for all things SEO. She is proficient at both the big-picture view and deep technical implementation details. Colleen simply provides outstanding expertise for great results for increasing web site content and traffic.

Plus Colleen is really fun to work with. Her contagious enthusiasm turns projects into exciting events and fosters continuous improvement.

Roberta Raine Harrison, Healthcare Systems Strategist

Ready for a website that attracts your ideal clients?
Let’s talk about your mission today!

Offering Email Marketing, Web Design, and SEO Consulting

Response Interactive is well known for SEO consulting, digital marketing instruction, and analytics analysis. We can provide a plan and guidance if you’d like to better understand Google Analytics or increase your overall digital acumen.

Unsure how much help you need? Let’s talk more. Contact Response Interactive today.