Local Search Marketing is Crucial

If your company has a physical location, then Local Search marketing is crucial. Search algorithms like Google assume people are looking for a business nearby, even if the search words don’t include geographic details.

Response Interactive’s local SEO packages get your business on the map, so it stands out in local search results.  It’s much more than just a spot on the map, though.

Local SEO combines organic SEO best practices, keyword research, and geographical information about your business. Showing up in the “local pack” is essential even if you don’t have a retail business; it’s how people get your number, learn about your company and decide whether to use your services.


Local Search Marketing

How the Local Pack Appears in Search Results

You likely see local SEO search results in most of your online queries. Here’s a quick visual that explains what you’re seeing in local results.

1)      Google provides local results at the top of the page even though the search term does not include “near me” or “Portland.”

2)      The short information line says this is a small neighborhood store.

3)      Address, phone number, and store hours make it easy for searchers to contact the store.

4)      Reviews quickly build trust and sway new customers toward or away from businesses.

Google provides much more information when you click on a result, including links to the website and directions in Google Maps. A click-to-call button is often visible as well. Photos and reviews help searchers quickly decide if this store will have what they need.

Local Search Example
Local Search Screenshot

Colleen is an SEO Jedi. I recently hired her for a series of 1-1 SEO training classes, and I’ve been incredibly satisfied and impressed. Colleen is incredibly knowledgeable, detail-oriented, thorough, and uncanny ability to distill complex information down to a-HA! sized bits. She’s a pro in my book – and should be in yours, too. Thanks, Colleen!

Darryl Feldman, Director of Strategy & Partnerships at Barkett Realty

The Tactics that Get Your Business in Local SEO Results

Now that you can visualize local search results, you probably understand the importance of this work and how it complements organic SEO. Let’s talk about how Response Interactive gets you on the map.

  • Claiming and optimizing your Google My Business and Bing Places for Business pages.

  • Review your website’s on-page SEO and local aspects of social pages.

  • Building online citations in directories like Yelp and Yellow Pages.

  • White hat strategies to grow customer reviews of your business.

  • Aligning social pages to your business listings and citations.


Get Customers from Local Search

We will also inform you if improvements to your site’s organic SEO are needed since that may hinder your local SEO results. For starters, it would help if you had web pages optimized with your location and contact information.

Think you’re missing out on the thousands – possibly millions – of new customers that come from local search? Or you’re concerned that your business’s pages are not correctly optimized? Response Interactive can get you started today. Contact us to learn more.

Offering Full-Service SEO Consulting

Response Interactive is well known for SEO consulting, digital marketing instruction, and full-service Internet marketing. We can provide a plan and guidance if you’d like to better understand Google Analytics or increase your overall digital acumen.

Unsure how much help you need? Let’s talk more. Contact Response Interactive today.