Simple Steps for Connecting to New Customers Online
The plan Response Interactive creates to get more leads and sales for your business hinges on your goals and budget. At the top of your lead generation funnel, we drive traffic to your website with a search engine optimization (SEO), pay per click (PPC) advertising like Google AdWords and Bing Ads, and email marketing. Then, we make sure you have clear calls to action in pages, ads and emails, making it easy for people to act.
That desired action is important and needs to be varied because all conversions and micro-conversions get you closer to a new qualified lead or sale. Studies show that most new visitors won’t buy from you immediately. They may not even fill out a form. Yet, a person may offer their email address to download an interesting whitepaper. While not a sale today, their permission to receive an email is valuable.
Choosing Methods, Setting Goals and Evaluating ROI
We will help you create goals for conversions and micro-conversions from your online marketing efforts and measure the results. This way, we can continually refine your lead generation formula and improve the return on investment (ROI) of each tactic.
Lead generation methods to consider:
- SEO
- Newsletters
- PPC advertising
- PPC remarketing
- Email marketing
- White papers and e-books
- Coupons, offers and contests
- Social media and LinkedIn posts
Clear Metrics Make for Easy Marketing Decisions
Response Interactive will also help you integrate traditional advertising (TV, radio, print or direct mail) with digital marketing by creating landing pages to help you track the ROI of those investments. Without that integration, it’s nearly impossible to measure the return of advertising money spent offline.
We’ll help you evaluate your lead generation efforts with Google Analytics and our monthly reports so you can make good decisions about which channels yield the most qualified leads, how channels assist each other in the conversion funnel, and where to invest more money.
Additionally, we will help you continually improve your SEO, keyword-rich content, landing pages, and conversion options like forms and gated content.
Frustrated that your site does not generate leads? Let’s find out why and fix it.
Colleen is an excellent technical resource for all things SEO. She is proficient at both the big-picture view and deep technical implementation details. Colleen simply provides outstanding expertise for great results for increasing web site content and traffic.
Plus Colleen is really fun to work with. Her contagious enthusiasm turns projects into exciting events and fosters continuous improvement.
Roberta Raine Harrison, Healthcare Systems Strategist
Ready for a website that attracts your ideal clients?
Let’s talk about your mission today!
Offering Email Marketing, Web Design, and SEO Consulting
Response Interactive is well known for SEO consulting, digital marketing instruction, and analytics analysis. We can provide a plan and guidance if you’d like to better understand Google Analytics or increase your overall digital acumen.
Unsure how much help you need? Let’s talk more. Contact Response Interactive today.